Tap Tap Dancefloor!

A two-month project. The CPI was excellent from the first tests, so we spent all our time improving retention.

I led the project and handled:

• The dancing characters and their IK-driven physics.
• The UI, the visual effects and the polish.
• IAP, ads and analytics.
• The whole A/B testing strategy to improve retention.
• Metrics tracking and the market strategy.